Business Events Perth (BE Perth) is the peak industry body responsible for marketing Western Australia as a destination for conventions, corporate meetings, and incentive travel. Supported by the Western Australian State Government through Tourism WA, BE Perth plays a central role in securing high-value national and international business events aligned with the State’s economic priorities. Through these efforts, the organisation drives increased business travel and visitation to Western Australia, supporting the diversification of the State’s visitor economy while reinforcing its competitive industry strengths and stimulating investment and economic growth.